How it works

International anti-spam laws like Canada's Bill C-28 and the US CAN-SPAM law require the following elements to be included in all email marketing communications:

  • An unsubscribe link
  • Sender's name
  • Sender's physical address

Penalties in regards to violations of these laws can be very severe and that is why these elements are required in all templates.

To simplify the process, we have introduced special tags generating the Unsubscribe link link and the Sender's physical address which are required and must be included in all your templates.

Automatic Insertion of Missing Tags

When importing a template or modifying an existing one, we will automatically insert the missing elements before the closing </body> tag if they are not already present in your template.

A warning message will be displayed as a reminder to insert the missing tags accordingly.